A community of scholars advancing marketing

The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking innovative solutions to drive scholarship about the practice of marketing. The AMS ultimately serves marketing practice.

About AMS

Whether you're a veteran academic, a practitioner navigating the complexities of the market, or a student eager to carve out your path in marketing, AMS Illuminations presents indispensable insights and perspectives.

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 Join us as we bridge the gap between academic research and real-world marketing excellence.

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